Can we learn anything about running medical practices, and taking great care of our patients, from the biology of the coronavirus?
The answer is yes.
The coronavirus is a targeting machine, deviously brilliant in the way it attacks high-risk populations by latching onto the ACE-2 receptor. We know its impact on health care, and on the physiological and emotional health of patients, has been devastating.
What we can learn from it is the power of personalization – for evil and for good. The “good” is that the more we recognize and understand our patients as individuals, the better we can target their physiological and emotional needs and live up to our mission.
This personalization and a corresponding ability to use technology to create individualized and patient experiences, while always important, is particularly essential to establishing meaningful and enduring patient relationships in a COVID world.
Technology will play an increasingly important role in the future. Recognizing patients as unique and special will be even more front and center as we struggle to bounce back from COVID, find a new normal, and work to rebuild patient volumes when we are challenged by deferred appointments, backlogs and financial constrains.
Inspired by that, we created a powerful platform that uses technology to put the patient at the center of everything. The pandemic, and the stresses it has put on the practice of medicine on every level, has validated our vision. The delivery of superlative health care starts with the patient – and because the health-care community shares this commitment – Odoro’s customizable tools are being celebrated for their ability to empower health systems and physician groups to put their patients first no matter what the macro environment.
Patients welcome self-scheduling – when done right, of course – because it empowers them. During the pandemic, and in the post-COVID world to come, the comfort and confidence that self-scheduling offers is profoundly important. Just being able to make an appointment on the weekend, rather than waiting till Monday morning to speak with someone live, relieves stress and anxiety.
Personalization Treats People Like People, Not Numbers
Personalization is delivered through the Odoro platform because it is built to simply and easily incorporate any set of requirements based on your business logic, provider’s clinical skills, availability, and of course, patient needs. Odoro easily adjusts to changing needs over time. So if during COVID, clinics want to limit appointments for high-risk patients to morning times and disable these slots for other patients, the scheduling tool reflects that. If two patients with the same condition require different amounts of physician time – because one is more anxious, and the other prefers short visits – they can each be recognized in the system, and scheduled accordingly.
In the same way, important educational content about how older and other high-risk patients can protect their health, can be sent only to those audiences.
Personalization on our platform is enabled through health organization logic combined with unique patient needs. The patient steps through the entire workflow, and is asked relevant diagnostic and algorithmically personalized questions along the way – is it your knee or hip that was injured?
This helps our customers from specialty groups like Orthopedics to match the right provider, not just by availability or location but by best provider for the specific patient condition. The current scheduler process is maintained. We don’t reinvent the wheel, we automate it, collecting essential data which places patients in the right flow. The patient will feel this immediately, and it can change their entire perspective on their visit.
We expect that the aftereffects of the virus will demand more complex appointment regimens, the balance between practice needs and patient obligations will become more nuanced, and the ability to create a seamless digital relationship with patients will become more of a competitive advantage.
Educated patients – of every generation – will not only expect, but demand, physician relationships that are both deeply personal and digitally elevated.
This is how practices will be sustained in the post-COVID world, a world we have been preparing long before anyone ever heard of the coronavirus.